Luft Hospitality
A luxury concierge service. We take celebrating seriously.

Our Team



Amber Keneally

My event production skills were honed at Barndiva, a high end Healdsburg restaurant and venue space where I produced up to forty weddings a year. It was a wild and exciting time in my life, but the hours were crazy. So when I made the leap into motherhood, I decided to pursue another, less time consuming (but similarly fulfilling), passion — fitness.

Over the past few years, I’ve served as the Athletics Director at Vertex Climbing Center in Santa Rosa, and in 2017 was excited to be named “Best Personal Trainer in Sonoma County” in the North Bay Bohemian’s reader’s poll.

But with a desire to return to the business of designing a good time (and to wear more than just spandex and running shoes), the concept behind LUFT was born. Having lived in the area for over fifteen years, and hosting countless parties and long weekends for friends and clients alike, I am primed to introduce visitors to all that Sonoma County has to offer. So if you’re in the market for a highly experienced, detail-oriented day coordinator or party planner, I’m your girl.


Jiin Ryu

Jiin has a knack for making the world around her more beautiful. She has a natural eye for design and a a strong pull toward managing the aesthetics of life. While her professional career has centered on building strong client relationships and satisfaction in a number of business settings such as fashion and finance, she has always maintained a passion for entertaining. With a background in operations management and client relations, Jiin brings efficiency and focus to LUFT's daily processes and, shall we say, celebration execution. Prior to her tenure at LUFT, Jiin successfully worked in corporate integrations and acquisitions for leading companies including Nuance and Charles Schwab.

When not designing your perfect weekend, Jiin might be found camping in the redwoods, scrambling up a rock face, or cooking a phenomenal meal for her very lucky friends.